Marketing
E3 is Dead
A Filipina gaming executive once told me she went to E3 just to see the Black Eyed Peas. Recently, friends of ex-Level Up COO Sheila Paul defended her ridiculous use of irrelevant offline marketing in the comments section of this post. To see where Sheila’s path of ever-bigger offline gaming events was leading, check out what E3 2007 has become. Yes, I’ll miss the booth babes, but I won’t miss the irrelevant extravagance.
Candidates Should Use Embeddable Video
John Mahoney points out that candidates need to include embed code with their Web videos.
That’s why Barack Obama got his video embedded here, and everyone else did not.
On a broader note, this goes for any entity publishing any promotional content on the Web. Widgetize, people, widgetize!
(Via Fred Wilson.)
