Marketing


Anime Character Pushes Positive DRM

And a child shall lead them. In a rare move from a mainstream media outlet, anime schoolgirl Haruhi Suzumiya pushes positive DRM on behalf of Japanese media giant Bandai.

Stick that up your rootkit, Sony. More at Anime Mashups.

Haruhi Dance Special Edition!

Japanese viral marketing never ceases to amaze me. After the runaway success of the Haruhi Dance, Kyoto Animation outdoes itself by creating a special edition of the dance in time for the US release of The Melancholy of Haruhi Suzumiya.

Rarely does a meme top itself. This is one of those rare occasions. Clearly, these guys know what viral video is all about.

(Via Lizzabell.)