Established 2006, The Mike Abundo Effect explores the rapidly growing intersection of technology and media, and how that intersection is changing your world. Public relations guru Steve Rubel coined the phrase The Mike Abundo Effect in reference to Filipinos’ rapid early adoption of YouTube.

Author Mike Abundo serves as Vice-President for Online Services of the Philippine Internet Commerce Society. He also writes about beautiful Filipina women at Fine Filipinas. Mike has been nominated for ten Philippine Blog Awards.

“Mike is truly a leading advocate for the responsible use of technology in everyday life. He has proven himself time and time again as a voice of reason in a sea of gobbledygook and technical chatter that continues to flood the multimedia channels of our modern lifestyles.” — Cesar Tolentino, Founder, Competitive Insights Research and Consulting.

“Mike Abundo’s shameless self-promotion at the first Philippine Blogging Summit certainly made him memorable. He brings his passion for tech to blogging, and the Philippine tech scene is certainly livelier for it!” — Sacha Chua, Emerging Technologies Evangelist, IBM.