E3 is Dead

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A Filipina gaming executive once told me she went to E3 just to see the Black Eyed Peas. Recently, friends of ex-Level Up COO Sheila Paul defended her ridiculous use of irrelevant offline marketing in the comments section of this post. To see where Sheila’s path of ever-bigger offline gaming events was leading, check out what E3 2007 has become. Yes, I’ll miss the booth babes, but I won’t miss the irrelevant extravagance.

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