Level Up Drops COO, Hires Blogger
I’ve been hearing about so much bad stuff happening at Mobius, I almost missed all the good stuff happening at Level Up. Sheila Paul has resigned as COO, and Kevin Codamon is now their website’s editor-in-chief. Sheila was an offline advertising dinosaur who wasted Level Up’s money; Kevin is an online media maven who can […]Click here to continue reading "Level Up Drops COO, Hires Blogger"...Level Up Drops COO, Hires Blogger
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Hi Mike,
I would like to disagree about your comments on Sheila. On the contrary, under Sheila’s leadership, Level Up set the benchmark on how to market online games. Since we were the first one, we tried to learn how to do things right. There was no “manual” on how to do marketing on a non-traditional product like online games back then. The initial investment was spent so that awareness would be created. It was not a waste of money in my opinion. Now, new competition is marketing on an “aware” target. Even blogs (such as yours and mine) are using this niche (yet growing) market to create content. Surely, badmouthing one of the pillars of the industry such as Sheila is simply in bad taste…
I appreciate the challenges Level Up faced as a local industry pioneer way back in 2003, and how successfully you overcame those challenges. I heard how Ben ran around chasing investors. I saw your office at Pacific Star when it was just a bunch of messy rooms. I raved to my friends about your cool new business model. I attended the Oz World launch party at the Hard Rock Cafe. We were all just coming out of the dotcom crash; you guys made it feel like 1999 again.
Thing is, under Sheila as marketing manager and then COO, I kept seeing your offline marketing get more and more expensive while your online marketing fell by the wayside. Creating initial offline awareness in a backward virgin market is all well and good, but the silly TV shows and bloated offline events and irrelevant celebrity endorsers and sucky website and bad blogger relations dragged on way too long.
Terry Semel’s Hollywood complex was part of the reason Yahoo lost to Google, and I was starting to see some of that at Level Up (MTV? Mahal and Mura? Half a million for Iya Villania? C’mon!). Sheila was great for the offline stuff, but that should’ve been put in its place years ago.
Bad Taste Mike…. Very bad taste. Almost as bad as that double-breated suit of yours. If your only claim to fame is being a VP
of a ridiculous little org like PICS, then you have no right to mouth-off like that. Get a real job and maybe then you can comment
about other people’s work.
Migs Tantoco
sanmiglite@gmail.com
Interesting really, to have a no one like Mike Abundo speaking about the gaming industry, it’s like a wheelchair bound person judge a breakdancing competition.
It’s really NOT about the expense. It’s about the “budget”… it’s two different things.
We allocated for it and did what was best – to introduce an entirely new medium of entertainment for the pinoy. I guess big-name companies wouldn’t have partnered with us if we just sulked in our little corner and did nothing.
Peace!!!