Marketing
Level Up Live: Now Actually Live!
Every year since 2006, Philippine game publisher Level Up holds a big offline event they call Level Up Live. I scoffed at its first iteration. The thing came out one year after Microsoft’s Live brand, making it look like an offline poser attempt to emulate online cool by slapping on a Web 2.0 buzzword. I figured it would go the way of E3 — bloated and irrelevant fluff doomed to collapse.
Level Up Live 2007, however, surprised me by offering something more than fluff. Click here to continue reading “Level Up Live: Now Actually Live!”…
Windows 7 is… 6.1?
And here we were all hoping Windows 7 would signal a return to simplicity. Now Microsoft says Windows 7 is actually Windows 6.1. That’s the version number that appears in the code, even though the version number on the box is 7.
Microsoft claims the convoluted version numbering ensures backward application compatibility. Vista is 6.0, and apparently using 7.0 in the code would break a lot of Windows applications. “Windows 7” is just a dumbed-down version number for marketing purposes.
If you have to show two different version numbers to your developers and customers, then you have serious problems wrangling your developer community. Call it 6.1, call it Vista SE — but please don’t treat your customers like idiots who can’t do decimals. Even Apple doesn’t do that, and their products are designed to be idiotproof.
