Marketing
Windows 7 to Be Called Windows 7
When I first heard that codename Windows Longhorn was to be branded Windows Vista, I scoffed at the name. It sounded too dumbed-down, as if computer users couldn’t grasp the concept of version numbers and acronyms. 3.11, 95, 98, 2000, NT, XP — now those were version names. Vista sounds like listless. Two years later, that’s exactly how Vista sales are: listless.
That’s why I’m glad Microsoft will brand Windows 7 simply that: Windows 7.
Over the years, we’ve watched Windows go from cool DOS front-end to integrated graphical OS to vaguely bloated mess. Let’s hope this return to simplicity in name reflects a return to simplicity in function.
YouTube Creators Buying YouTube Search Ads?
If you’re in the US and you’ve been running searches on YouTube lately, you may have noticed a change in the ads next to the search results. Those ads now feature promoted videos from YouTube creators.
The ads seem keyword-targeted: different promoted videos show up for different keywords. Google’s bread and butter is keyword-targeted search advertising via AdWords. If these ads work the same way, then YouTube creators are themselves bidding on YouTube search keywords. Apparently, not every creator can do this: I can’t buy search ads for my own videos, and probably neither can you.
Having YouTube videos in YouTube search ads seems like a natural progression, but it has interesting implications for all involved. Click here to continue reading “YouTube Creators Buying YouTube Search Ads?”…
