AMDG Acquires SEA License for Lineage II

After almost a year of courtship, South Korean game development giant NCsoft and Philippine publisher Asian Media Development Group have closed a $5.5-M deal to distribute Lineage II not just in the Philippines, but across Southeast Asia.

The exclusive $5.5-million marketing and distribution deal with the South Korean company marks the first time that NCsoft has signed a non-subsidiary to distribute its game. It will also be the first time for AMDG to expand its operations outside the Philippines.

In an interview with hackenslash, AMDG chief operating officer Ronald Allan Aquino said that under the partnership, all NCsoft products, primarily Lineage II, would be solely distributed in the region, which will start in the Philippines, followed by Singapore and Malaysia.

“While we will distribute Lineage II in the Philippines, we’ll be looking for partners who will distribute it in other countries,” Aquino said.

Likewise, Aquino said they are preparing the buildup of their server facilities in the Philippines to host the local Lineage II players.

“We’ll be launching the game in the next half of the year, simultaneously in the Philippines, Singapore and Malaysia,” Aquino said.

Lineage II, including its predecessor Lineage I, is a major success among the massively online game triple-A titles that have come out of South Korea, with an estimated 14 million subscribers globally. It is currently being played in Taiwan, Japan, China, Thailand, and the United States, among others.

Asian Media Development Group (AMDG) locally distributes one of my favorite games: NCsoft’s Guild Wars. They powered through weak initial Philippine sales of Guild Wars Prophecies, reaping dividends when slow-burn word of mouth sold out Guild Wars Nightfall over a year later. The four-year-old Philippine online game market is flooded with smaller titles; AMDG is betting we’re ready for bigger brands. In terms of global subscriptions and recognition, the Lineage series is right up there with World of Warcraft; this deal brings the Philippines one step closer to WoW.

The only other MMORPG sequel announced for the Philippines this year is Ragnarok 2, and I sincerely doubt that deal went anywhere near $5.5 million. This Lineage II deal is probably the biggest in Philippine online gaming history.


Personally, I’ve been waiting for Lineage II to come to the Philippines since its stunning visuals first caught my eye two years ago. I’m definitely putting some Xfire hours into this one.

(Story by Alex Villafania. Interview video by Joey Alarilla.)

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Comments

150 Comments on “AMDG Acquires SEA License for Lineage II”
  1. Shane Wong says:

    Please dont allow bots on the this server, it will ruin the game. me and my friends have been playing this game for like a month now, and ive reported a lot of bots, but 5 petitions for reporting are not enough and besides if you ban them they will just create another account. why not make a gameguard like the mmo game RF has, it tottaly blocks all kind of 3rd party program. I hope you can fix this bot problem early. It tottaly ruins the excitement for us, wanting to be one of the high levels. Thinking your competitor are just bots.

  2. Charles says:

    nahack ako the other day… my precious items and adenas are all lost.. a make a report using the petition system… and they say they can do nothing about my problem.. is that reasonable?

  3. Fritz says:

    I’m an avid fan of guildwars i own prophecy campaign I’m wondering if i can still be able to buy a backtrack copy of guildwars faction i might get copies of NF & Gw:EN but for now i needed GW: faction . Btw, I’m from Davao City i hope AMDG sales department will consider my request i can be reach thru my e-mail address fritz_gwars@yahoo.com. Thank You and More Power to those concerns..

  4. Mike Abundo says:

    Have you tried ordering from the in-game store, Fritz?

  5. BOLTRON says:

    YOU KNOW WHAT GUYS… WHEN I PLAYED L2 SEA… IN THE BEGINNING.. I ENJOY THE GAME… BUT.. I REALIZED… THAT.. THE L2 IS KINDA BOORING… YOU ALWAYS… HIT THE MONSTERS.. ALL DAY!! AND THE MAP! DUH! VERY HUGE!! AND THE MONSTERS! DARN!! THEY ARE… VERY HARD!! THE ITEMS?? SH*T VERY EXPENSIVE!! AND THE DROP RATE!? F*CK… CAN YOU IMAGINE THAT… YOU ATTACK THE MONSTER.. FOR 3 MINS.. AND THEN.. THE MONSTER.. DROPS A 150 ADENA.. DAMN!! WHAT WASTE OF TIME!! YEAH… I MEAN IT.. THIS GAME IS THE BEST!! BUT IT’S BOORING! AND WASTE OF TIME!!

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