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Ready for YouTube Live?

Live online video is nothing new. Startups like Ustream and Justin.tv have been offering it for over a year. Google-bankrolled online video leader YouTube, however, likes to bide their time before rolling out features. When they do launch those features, they leverage their deep pockets and enormous community to launch with a bigger splash than anyone else does. Click here to continue reading “Ready for YouTube Live?”…

YouTube Opens Up Sponsored Videos

Remember those sponsored videos we’ve been seeing beside YouTube search results for months now, the ones YouTube confirmed last month? Now your video can be one of them. Ordinary YouTubers can now buy keyword-based advertising for their videos in YouTube search results on a cost-per-click basis.

YouTube is tapping into a Long Tail revenue stream from its own creators. Never mind the human desire for fame or the corporate desire for brand exposure on the world’s biggest video-sharing site. With selected YouTube partners getting revenue shares for ads beside their videos, advertising on YouTube SERPs becomes a straightforward matter of CPC costs versus CPM revenue. On both sides of that equation, YouTube makes money. Click here to continue reading “YouTube Opens Up Sponsored Videos”…