Red Mobile Ad Backmasked: Viral or Shill?

For advertisers who still think they can control their message, here’s a reminder that such presumption is incompatible with remix culture. Someone backmasked an ad for Philippine cellular service provider Red Mobile (formerly U Mobile) and posted his handiwork to YouTube. Depending on how you look at it, the result is either amusing or disturbing. […]Click here to continue reading "Red Mobile Ad Backmasked: Viral or Shill?"...

Red Mobile Ad Backmasked: Viral or Shill?

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13 Comments (with 4 Conversations) on “Red Mobile Ad Backmasked: Viral or Shill?”
  1. Red Z says:

    It does look very suspiscious about the back masking part but i think it could be anything and Red may have nothing to do with it. You can look at it and come up with many assumptions.

    Im just not getting it though, is ‘Luz’ a reference for something? Sorry but I didnt quite that reference.

    • Mike Abundo says:

      Listen carefully. At five seconds, the narrator sounds like he’s saying, “Paano na ang situation ni Luz?” (“What about Luz’s situation?”)

      At seventeen seconds, he sounds like he’s saying “Putangina, haba ni Luz! ” (“Dammit, Luz is taking so long!”)

  2. Mike Abundo says:

    I’m trying to figure out what the guy’s saying. Here’s what I’ve got:

    “Eh, di mo kasi sinigaw, “Ola!” Eh dahil amp manunuka. ‘Yan, manunuka.”

    Here’s a rough English translation:

    “Well, it’s because you didn’t shout “Ola”! It’s because you’re a damn vomiter. That’s what you get, vomiter.”

    Apparently, he’s upset about her lethargy and bulimia.

  3. Red Z says:

    Hmm. Interesting. I do honestly believe that there is some truth to backmasking but Im just not hearing it. Like most backmasking, the power of suggestion comes into play at times but when Im told what to look for, Im just not hearing it. It is interesting and if Red really set out to make something that will produce this kind of attention to their product, well I cant help but admire their effort.

  4. Mike Abundo says:

    Apparently, one guy is spamming this video all over Multiply. Multiply has three million Filipino users.

    The spammer uses the same naming convention as the poster of this video: an English word combined with a Filipino word, in CamelCase. Sounds like a shill to me.

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