Cartoon Network Seeks Next Hit Idea in Asia

Cartoon Network discovery Van Partible, creator of Johnny Bravo, is Filipino-American. That’s why they should look for their next hit idea here in the Philippines.

Cartoon Network Launches Pan-Asian Animation Search for the Next Generation of Cartoon Heroes

SnapToons Invites all Filipinos to Submit Innovative Original Ideas

Winning Ideas to be produced for world premiere on Cartoon Network

Taking the commitment to nurture home-grown creative talent to a new level, Cartoon Network, one of the leading kids’ channels in the Philippines, has announced a unique pan-Asian initiative titled SnapToons (Short New Asia Pacific Cartoons). An original content development initiative, SnapToons aims to connect Cartoon Network with new creative talent across its key markets in Asia. Through this initiative, the Network is looking to invest in funding, backing and developing a new, original and groundbreaking idea that lends itself well to animation, is targeted to kids and either has a universal or regional appeal.

As part of this program, Cartoon Network is inviting all Filipinos – poets, artists, amateurs, professionals, students, individual animators, animation studios, even the person next door – to send in their pitches and see their creation come to life and hopefully become the next big sensation like The Powerpuff Girls, Dexter’s Laboratory, Johnny Bravo, etc on Cartoon Network. Out of the total pitches received, ten will be green-lit and each will be developed into full pilot episodes. The commissioned ten will then have their world premiere exclusively on Cartoon Network across the Asia Pacific feeds!

Announcing the launch of SnapToons in the Philippines, Ian Diamond, Senior Vice President and General Manager of Turner Entertainment Networks Asia, Inc (TENA), said, “As one of the leading players in kids’ television in the Philippines, it is our endeavor to provide a platform for Filipino talent to rightfully take a place on the global animation stage. SnapToons is a serious, ongoing initiative designed to connect, discover and nurture creative brilliance that exists throughout Asia and will showcase the enormous potential that abounds in the region. This initiative will forge a relationship between that talent and Cartoon Network’s extensive global production infrastructure to help develop the next generation of ground breaking animation.”

Diamond added, “This approach has been extremely successful at a global level; toon icons such as The Powerpuff Girls, Courage The Cowardly Dog, and many more, were born out of a similar campaign, and today, they are firmly entrenched in the animation hall of fame. This unique opportunity is an ongoing partnership between Cartoon Network and the local talent and I look forward to creating the next global Cartoon Network hit from this country.”

The entry is open to all inspired and inventive people aged 18 and above residing in the Philippines. The broad parameters that creators could keep in mind while developing the concept would be to ensure that their concept is kid related, is character driven with a good dose of comic-action. Additionally, in terms of design and creative vision – it should be fun, funny, fearless and, importantly, should have the potential to be commissioned as full series and/or a feature film!

For more information on the program, the participants can visit the SnapToons site on www.snaptoons.org. Pitches are invited beginning 16 October, and the submission deadline is 31 December 2006.

Growing up in unconventional circles here in the Philippines, I heard a lot of crazy animation ideas from a lot of creative friends. Now’s their chance to pitch those ideas.

(Via Eon.)

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