Chowking Celebrates Geek Culture
Tags: Alodia Gosiengfiao | Asian | Babes | Blogging | Chowking | Cosplay | dance | Filipina | Jericho Rosales | Marketing
When Chowking wanted to celebrate its 25th anniversary, the Chinese fastfood chain decided to try something a little different.Click here to continue reading "Chowking Celebrates Geek Culture"...Chowking Celebrates Geek Culture
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Filipina celebrity singers Nikki Gil, Toni Gonzaga, and Karylle Tatlonghari aren’t exactly known as cosplay geeks. That’s why I was surprised to see them perform in costume on ASAP XV, the noontime variety show of Philippine TV network ABS-CBN. Nikki dressed up as Alice from Alice in Wonderland, Toni dressed up as Cinderella, and Karylle dressed up as a ballerina.
Multiple Parallels
The parallels between that performance and the Chowking party aren’t limited to cosplay. The trio performed Tik Tok by Ke$ha, the same song cosplayers danced to at the Chowking party.
Actors Sam Milby and Piolo Pascual also got in on the costumed fun. Sam dressed up in partial Iron Man armor, while Piolo wore Buzz Lightyear’s spacesuit. Singer Gary Valenciano topped it off in a partial Optimus Prime costume. Fortunately for Gary, he cosplayed the classic animated series version of Prime, not the hideous Bayformers version.
Cultural Divides and Memetic Contagion
Actor Jericho Rosales, who hosted the Chowking party, works for ABS-CBN. Perhaps he brought the cosplay meme back to his workplace.
To casual observers, the divide between the mainstream culture of noontime shows and the geek culture of cosplay events may seem hopelessly uncrossable. Both cultures share one key commonality, however: they’re both fueled by a passion for performance arts. Perhaps that passion can unite the geeks and the stars.