U Mobile Should Send No More Than Four Ads a Day
When I heard from Jayvee Fernandez that the monthly ad-supported load cap for U Mobile is PhP350, I instantly wondered just how many ads you should have to see to get that small subsidy. Let’s compare U Mobile’s deal with that of the world’s most successful ad-supported cellco, Blyk. After all, Smart bought U Mobile for $10 million on the same day Blyk announced 100,000 subscribers.
PHP350 can buy around 48 minutes of talk time on U Mobile, without text. Blyk gives out 217 texts and 43 minutes per month.
At Philippine voice and SMS rates, Blyk gives each subscriber around PhP528.75 worth of service per month. To earn that credit, each Blyk subscriber must view up to six MMS ads a day.
PhP350 is around two-thirds of PhP528.75. Two-thirds of six is four. To offer the same deal as Blyk, U Mobile must show each subscriber no more than four ads a day.
U Mobile launches publicly in June. Let’s see if their deal is as good as Blyk’s.
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