Google and Ballmer on Microsoft-Yahoo
Microsoft’s proposed purchase of Yahoo is a bad idea for Microsoft. Now Google says it’s a bad idea for the Internet. The openness of the Internet is what made Google — and Yahoo! — possible. A good idea that users find useful spreads quickly. Businesses can be created around the idea. Users benefit from constant [...]Google and Ballmer on Microsoft-Yahoo
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As per http://www.texttechnologies.com/2008/02/03/microsoft-yahoo-synergies/ , I think you’re much too pessimistic.
It’s very early days yet in the markets where Microsoft, Yahoo, and Google compete. Yet there are enough economies of scale that the merger makes sense.
CAM
Microsoft Purchase of Yahoo Won’t Happen As Predicted
Microsoft’s statement that it expects to have regulatory approval by the middle of the year is gamesmanship. And, though the EU is uneasy about Google, creating a bigger Microsoft monolith really wouldn’t be EU’s first choice for dealing with this concern. Expect a much longer approval process, which is a greater risk to this deal than currently acknowledged.
I think it is a great move by Microsoft, and no I don’t think Microsoft’s War Chest will run out on a deal of this size. The direction I see Microsoft taking is one of strategic importance for the burgeoning ADVERTISING possibilities. Yes, this is about improving its online/web services, but the reality is this merger will allow Microsoft to better serve brands/advertisers. Similar to Facebook, they are preparing the stage for an advertising battle with google (who is moving at lightning pace to develop and lead mobile and web advertising components). This is no longer just about who provides better services, it is now a battle about who will control the mobile/web advertising industry– and with the hundreds of billions– thats a BIG MARKET.