Facebook on TV: Not Good

For an online entrepreneur, appearing on TV isn’t always a good thing. In fact, it can signal desperation.

On Sunday night, Facebook CEO Mark Zuckerberg will appear on “60 Minutes” to tell the world that Facebook is in trouble. He doesn’t say that in so many words, of course, but his participation on the weekly news show, given the unlikelihood that many in Facebook’s existing demographic of 12-to-24-year-olds watch “60 Minutes” on a regular basis, signals that the social networking site is trying to connect with a larger audience.

Sure, Facebook has 60 million members and is valued at $15 billion, but it is still the No. 2 social network. To defend its lofty valuation, Facebook needs to grow its user base and figure out how to make money off of it, and those two things are looking like they may be mutually exclusive. Consider the reaction of the social networking site’s users to its Beacon advertising program.

Zuckerface must resort to offline promotion to acquire online customers. I’m starting to think Microsoft and Facebook are made for each other. After all, they’ve both pissed off Scoble.

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Comments

4 Comments on “Facebook on TV: Not Good”
  1. soloista says:

    I’ve been hearing around that Gaia Online has recently taken the #1 spot…

  2. Metal Munky says:

    Hey, Sir Mike, I’ve been hearing some rumors that Friendster is in trouble. Is this true? Although they introduced new widgets, I can’t help but notice a lot of technical troubles lately with my account (I could no longer change the layout taken from other sites). My brother blames the technical problems for their use of “that lame MySQL”. He also said that Facebook had a connection with Microsoft and the fact that Bill Gates is handing over the reins to somebody (rumor says Gates knew Microsoft is falling) had a negative effect on Facebook. Whatchatink?

  3. Mike Abundo says:

    Friendster’s been in trouble for a long time. This blog uses MySQL, and the technology certainly isn’t “lame”. It’s not the technology that matters, it’s how you use it.

    Microsoft bought into Zuckerface’s hype and bought Facebook shares at a ridiculous price. Except when it comes to gaming, anything Microsoft touches turns to crap.

  4. Say what? MM, is the Friendster rumor true? It’s no good blaming MySQL (Friendster uses PHP, no doubt about it) over the mess. I agree with Sir Mike that it’s not the technology that matters, but only how to use it.
    And yes Sir Mike, I haven’t registered myself with Facebook yet, but the news doesn’t look good, indeed.

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