ABS-CBN Pulls Pinoy Dream Academy Clips Off YouTube
The big media companies shouldn’t worry that people will post their copyrighted material on YouTube. They should worry that people will post their own stuff on YouTube, and audiences will watch that instead.
— Paul Graham.
Ailing Philippine TV network ABS-CBN aggravates its problems by having clips from their show Pinoy Dream Academy pulled off YouTube. This paranoia reflects an ignorant fear of social media from an offline media outlet that can’t diversify. It’s a spectacularly dumb move for four glaringly obvious reasons.
First, they’re being completely indiscriminate. They’re having clips pulled off just because they contain the words Pinoy Dream Academy in the title, even if they don’t contain a shred of material from the show. Way to kill off your completely non-infringing free viral marketing, guys. Some intern probably just conducted a search and sent out a form letter without watching the videos. For that alone, somebody needs to get fired — but oh, there’s more.
Second, they’re killing their only channel to a psychographic that show can’t otherwise reach. Do they honestly believe the average YouTuber would watch some small third-world country’s poor copy of the bastard child of American Idol and Big Brother if it didn’t pop up in their YouTube recommendations, or if it wasn’t embedded in some other YouTuber’s blog they read? I wouldn’t even have heard of this Pinoy Dream Academy garbage if it didn’t appear on YouTube.
Third, they’re ignoring history. CBS has already proven that YouTube exposure increases TV viewership.
Fourth, they’re in love with their own flawed online strategy. Their B2C subscription video site, ABS-CBNnow, is crap — but it’s the simple one-channel command-and-control passive-consumer kind of crap they can comprehend. They’ve actually given me free credits to try the damn thing, and I still wouldn’t waste my time on it.
Don’t get me wrong: I’m not upset over their mistake. In fact, I’m quite happy to watch ABS-CBN dig its own grave. It’s overdue karma for the seventy-four innocents they killed in February. Big slow dinosaurs need to die off for small fast mammals to take over.
In fact, the whole Pinoy Dream Academy concept — playing up to a TV network for a shot at becoming their smiling little bitch, packaging it as a dream worthy of an academy — is something I don’t want to see on YouTube, or anywhere else. In the age of citizen media, smart content creators make their own opportunities.
(Via Jepoy.)
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ang gwapo mo..mwah!
add mo ko ah,…
@Jason – Ang maganda mong gawin, maghanda ka ng resume, magdamit ka ng disente at magpunta ka sa Makati para maghanap ng trabaho!
Hey guys, did you know ABS-CBN is stealing from Bethesda Softworks? I have seen them use Elder Scrolls IV : Oblivion images on their so-called “Original” TV Show “Dyosa”.
The only reason ABS gets away with it is because they’re too insignificant for Bethesda to sue.
And yet they cry piracy on YouTube clips they don’t even own. Witness the hypocrisy of the insignificant. Those guys think they own everything just because they work in television.
Hm… You might be right, Sir Mike, but still someone has to take action. Mind if I ask your advice on this?
I’m not a lawyer, but here’s what I think.
You’re not from Bethesda, so you can’t sue ABS-CBN. You could post video or screenshot evidence of their crimes on your blog, but prepare to defend your fair use rights against their lawyers. You know they’ll use a spurious copyright claim as an excuse to cover up their crimes.