Video

Book Trailers Hot on YouTube

Cracked Up to Be by Courtney SummersThe cost of distributing offline video once restricted trailers to movies and TV shows. Distributing an online video, on the other hand, costs nothing. That’s why now, even non-video media can have video trailers.

Daisy Whitney shows us a rising new trend on YouTube: book trailers. They’re so easy to distribute, authors aren’t even relying on publishers to promote them.

We used to imagine book characters in our heads before they showed up on the big screen. Now they show up on the small screen before the book even comes out. So which non-video form of entertainment will get video trailers next? Click here to continue reading “Book Trailers Hot on YouTube”…

October 28, 2008 · 2 Comments (with 1 Conversation)

Older Women Streaming Video

Video StatsBlame it all on streaming Desperate Housewives. A new study shows that online video is becoming less and less the exclusive reserve of tech-happy young guys. The number of women streaming video online jumped 9% between December 2007 and June 2008. The number of people 55 and older jumped 6% within that same period.

I’m tempted to resent this influx of uncultured newbie mouse potatoes, but I won’t. Unlike in television, where good shows constantly get killed because they’re just not “mainstream” enough, the economic efficiencies of online video allow for all kinds. Welcome to the YouTube Nation, oldies and girlies. Enjoy your streaming Oprah. Click here to continue reading “Older Women Streaming Video”…

October 28, 2008 · Post a Comment