Welcome to the YouTube Nation

And now, in the spirit of The YouTube Song, Welcome to the YouTube Nation. Since YouTube is huge in the Philippines, that’s exactly where Filipinos are. That’s also why ailing TV network ABS-CBN is now a foreigner in its own country.

A shifting paradigm
You’d better heed the call or you’ll be left behind
A worldwide community
There’s no borders in this reality

Say goodbye to the world you knew
It gives a voice to all, not just the chosen few
If you think I’m wrong, think hard
The other side of the world is in your backyard

Forget what you’ve known before
Leave it behind and close the door
It’s a new day
We’ll celebrate your liberation
And welcome to the YouTube Nation
Welcome to the YouTube Nation

No time for magazines or TV
‘Cause the views I watch well they’re all for free
The new stars of the day
Are the real people like you and me

Set up a cam and hit record
Nothing fancy, just what you can afford
Well, you could be the next big thing
Like Brookers, Renneto, or Boheim

Forget what you’ve known before
Leave it behind and close the door
It’s a brand new day
A virtual blitzkrieg of sensation
Welcome to the Youtube Nation
Welcome to the Youtube Nation
Welcome to the Youtube Nation

Terra Naomi and Ok Go
MyNameIsMeghan and Jake Coco
Lisa Nova, LonelyGirl15
TheSilentPatriot and Emmalina

PayToTheOrderofofof2
Digital Soul and Kinberleigh too
I can’t forget LucyInLA
And my favorite TheHill88

Forget what you’ve known before
Leave it behind, open the door
To a brand new day
One not ruled by media relations
And welcome to the Youtube Nation
Welcome to the Youtube Nation
Welcome to the Youtube Nation
Welcome to the Youtube Nation…

If Rent were set in 2006, the story would’ve been far different, and something like this song could’ve replaced What You Own. Note that major label act Ok Go is mentioned — proof that big business can thrive in social video as long as it learns the libertarian ethos of the medium.

The time for giants and traditional mass media is ending. It’s all about addressing the needs of different niches — the groups of people who were once marginalized and deemed unworthy of media coverage. — Joey Alarilla.

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