stupid
Facebook Ads Will Spam Your Friends
Hugh MacLeod pretty much sums up how I feel about Facebook’s new “social ad platform“. I have no intention of giving out free product endorsements unless I actually feel like it. Facebook merely railroading my personal choice is not worth fifteen billion dollars. If I really, really want to bet my reputation on a product by telling you to buy it, I’ll take the time to blog it.
If Mark Zuckerberg thinks people will somehow feel “cooler” by spamming their friends, he’s deluded. When product recommendation engines work using aggregate data, they’re helpful. When product recommendations come as unauthorized personal endorsements, they’re exploitative.
ABS-CBN Multiply Deal: Clueless
Philippine TV station ABS-CBN has no idea how to do business online. Instead of partnering with online video leader YouTube to effortlessly promote themselves and earn revenue, they’re partnering with bottom-tier social network Multiply just to sell some ad space.
Clearly, the dinosaurs in local TV land just cannot wrap their brains around simple and smart new business models. As for me, I’m just glad my blog isn’t on Multiply. If you have to tell the world you’ve cut an ad sales deal with some third-world TV station, you’re in serious trouble.
(Thanks to Lusanto for the tip.)
