Smart
Smart Mobile TV: Useless
Useless overhyped idea of the week: Philippine cellular provider Smart hopes to put local TV on mobile phones.
While I’m all for maximizing new phone capabilities — in this case, DVB-H — I don’t see much potential in the technology. I discussed this Joey Alarilla last year, and he hit the nail on the head: Filipinos with enough social standing to own video-capable phones are probably too smart to watch the shit local TV networks crap out. Furthermore, people on the move want to access content on their time, not some programming manager’s time.
If YouTube’s popularity in the Philippines is any indication, Filipinos who can buy these phones would rather watch watch on-demand online video. That’s what Smart should focus on delivering.
(Via Abe Olandres.)
