Marketing
Haruhi Licensed for North America
One of the smartest, most virally marketable anime ever made, The Melancholy of Haruhi Suzumiya, will soon hit North American shores via Kadokawa Pictures USA and Bandai Entertainment. As I’ve mentioned before, the high-sci-fi-inspired hijinks of Haruhi and friends are purpose–designed for the age of the mashup.
The zany tone of this promo video suggests translators will stay true to the spirit of the source material — essential for a global product American fans have been incessantly dissecting almost since it premiered in Japan earlier this year. North American bloggers and remixers, even those not normally into anime, will love this. Click here to continue reading “Haruhi Licensed for North America”…
ABS-CBN Pulls Pinoy Dream Academy Clips Off YouTube
The big media companies shouldn’t worry that people will post their copyrighted material on YouTube. They should worry that people will post their own stuff on YouTube, and audiences will watch that instead.
— Paul Graham.
Ailing Philippine TV network ABS-CBN aggravates its problems by having clips from their show Pinoy Dream Academy pulled off YouTube. This paranoia reflects an ignorant fear of social media from an offline media outlet that can’t diversify. It’s a spectacularly dumb move for four glaringly obvious reasons.
First, they’re being completely indiscriminate. They’re having clips pulled off just because they contain the words Pinoy Dream Academy in the title, even if they don’t contain a shred of material from the show. Way to kill off your completely non-infringing free viral marketing, guys. Some intern probably just conducted a search and sent out a form letter without watching the videos. For that alone, somebody needs to get fired — but oh, there’s more. Click here to continue reading “ABS-CBN Pulls Pinoy Dream Academy Clips Off YouTube”…
