iTunes

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Apple 1984 Mac Ad Remade with Steve Jobs as Dictator

Remember Apple’s 1984 Macintosh commercial, which portrayed Apple as a rebel brand shattering technological conformity? Twenty-five years later, the tables have turned. Now Apple is the tyrant, enforcing technological conformity by locking iTunes out to anything but iPhones and iPods.

A startup named doubleTwist plans to change all that, by making software that lets you connect to iTunes using non-Apple devices. Their first ad features a remake of Apple’s 1984 ad, but with a twist. Now Steve Jobs is the evil dictator, and the enslaved masses wear iPod earbuds.

This parody is a stroke of pure genius. There’s probably no clearer way to dramatize how Apple has betrayed the rebellious ideals of its foundation.

Coming Soon: YouTube Clickable Product Placement?

So YouTube’s introducing small iTunes and Amazon affiliate links under videos from selected partners. If you’re familiar with YouTube’s annotations feature, you can see what’s up ahead: clickable product placement in videos. Click here to continue reading “Coming Soon: YouTube Clickable Product Placement?”…