Google’s New Tagline and the Long Tail
Much like Google’s front page search box, their new tagline hides a great synergy in its simplicity: Search, ads, and apps.
Remember Google’s mission statement: Google’s mission is to organize the world’s information and make it universally accessible and useful. Much of the world’s information is Long Tail content. Apps produce Long Tail content, search taps Long Tail content, and ads monetize Long Tail content. It’s a powerful cycle. Good thing their motto is Don’t be evil, eh?
Google in Talks to Buy Simply Hired
The king of search is looking to buy its way into job search. Job search engine Simply Hired claims Google is in talks to buy them. Simply Hired’s appeal: superdistribution.
The job search engine most recently made news with the launch of its job-o-matic which creates widgets for bloggers to create their own job boards… Simply Hired almost seems like it was built to be acquired by Google. Its angels are GOOG angels, its based in Mountain View, it targets the long tail and landed a MySpace deal, and Google doesn’t have a job search tool.
Between AdSense and Simply Hired, all your jobs will belong to Google.
