Filipina
The Internet is the Obvious Starting Point
Yahoo Philippines Social Media Editor Joey Alarilla got a chance to interview Filipina cosplay queen Alodia Gosiengfiao at Chowking’s 25th anniversary party. He even got her to do the Yahoo yodel.
While Alodia’s yodeling is certainly sonorous, that’s not the most interesting part of this interview. Joey first asked Alodia how she got into cosplay. The first five words out of her mouth speak volumes about how young people today initiate their pursuits: Click here to continue reading “The Internet is the Obvious Starting Point”…
Chowking Celebrates Geek Culture
When Chowking wanted to celebrate its 25th anniversary last week, the Chinese fastfood chain decided to try something a little different. Sure, they could have gone with a stuffy old coporate suit party or an unremarkable generic street party. They could have just invited a whole bunch of silver-screen celebrities and TV news networks. Having just completed a $5 million modernization program, this four-hundred-branch international fastfood chain could certainly afford all the accoutrements of old reliable mass media. Instead, Chowking chose to do something a little more… geeky.
Niche media and geek culture are currently ascendant in Chowking’s home country of the Philippines, so Chowking decided to contact one of the most influential geeks in the Philippines: cosplayer and blogger Alodia Gosiengfiao. The result was a night of pure awesomeness. Click here to continue reading “Chowking Celebrates Geek Culture”…
