doubleTwist

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Apple 1984 Mac Ad Remade with Steve Jobs as Dictator

Remember Apple’s 1984 Macintosh commercial, which portrayed Apple as a rebel brand shattering technological conformity? Twenty-five years later, the tables have turned. Now Apple is the tyrant, enforcing technological conformity by locking iTunes out to anything but iPhones and iPods.

A startup named doubleTwist plans to change all that, by making software that lets you connect to iTunes using non-Apple devices. Their first ad features a remake of Apple’s 1984 ad, but with a twist. Now Steve Jobs is the evil dictator, and the enslaved masses wear iPod earbuds.

This parody is a stroke of pure genius. There’s probably no clearer way to dramatize how Apple has betrayed the rebellious ideals of its foundation.