New Google Webmaster Tools: Crawl Rate and Enhanced Image Search

Google Webmaster Tools, those nifty little toys that let wbemasters tell Google how to crawl their sites, recently rolled out two new features: Crawl Rate and Enhanced Image Search.

Besides showing me how hard Google is sucking my content, Crawl Rate lets me control just how hard. It’s great for sites that frequently spew content. I’ve jacked it up to Faster on any site I can, including this one. Yes, I have big bandwidth. Click here to continue reading “New Google Webmaster Tools: Crawl Rate and Enhanced Image Search”…

Web Analytics Increases Marketing Accountability

I just read the latest of WebTrends’ insightful, if somewhat salesy, whitepapers: Marketing Performance Management. What really stood out to me is its assertion that Web analytics increases marketing accountability — especially since I live in a country full of marketers who, by Robert Scoble’s standard, should be fired.

This goes back to my assertion that GBC babes make better online game endorsers than trad models. Web analytics can directly measure conversions from endorsements on GBC babe Alodia Gosiengfiao’s multiple online presences. Click here to continue reading “Web Analytics Increases Marketing Accountability”…