Burger King and Seth MacFarlane Succeed on YouTube

Sponsored professional content can work on YouTube as long as it’s adapted to the medium. One big sponsor and one big professional now realize that. Click here to continue reading “Burger King and Seth MacFarlane Succeed on YouTube”…

Level Up Live: Now Actually Live!

Level Up Live 2008Every year since 2006, Philippine game publisher Level Up holds a big offline event they call Level Up Live. I scoffed at its first iteration. The thing came out one year after Microsoft’s Live brand, making it look like an offline poser attempt to emulate online cool by slapping on a Web 2.0 buzzword. I figured it would go the way of E3 — bloated and irrelevant fluff doomed to collapse.

Level Up Live 2007, however, surprised me by offering something more than fluff. Click here to continue reading “Level Up Live: Now Actually Live!”…