Bloggers More Trusted Than Friends

Who do you trust: bloggers or friends? A new study says bloggers.

Half of all those surveyed who identify as “blog readers” (people who read more than one blog per month, a fifth of total survey respondents) say that blogs are important to them when it comes to making purchasing decisions. But they don’t necessarily find them to be all that reliable: only 15 percent of blog readers, and five percent of all those surveyed said that in the past year they had trusted a blog to help them make a purchase decision.

That’s still higher than the number of people who said they used social-network recommendations, though: ten percent of “blog readers,” and four percent of all those surveyed.

Results of the survey are similar when it comes to advertising: a quarter of “blog readers” say they trust ads on blogs that they read (versus 43 percent on “familiar” or mainstream media sites), but a slightly lower 19 percent say they trust the ads on social networks.

I, for one, put more stock in blog posts than MySpace updates. Who do you trust?

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