ABS-CBN Multiply Deal: Clueless

Philippine TV station ABS-CBN has no idea how to do business online. Instead of partnering with online video leader YouTube to effortlessly promote themselves and earn revenue, they’re partnering with bottom-tier social network Multiply just to sell some ad space.

Clearly, the dinosaurs in local TV land just cannot wrap their brains around simple and smart new business models. As for me, I’m just glad my blog isn’t on Multiply. If you have to tell the world you’ve cut an ad sales deal with some third-world TV station, you’re in serious trouble.

(Thanks to Lusanto for the tip.)

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