YouTube: We’ll Rival TV Revenue in Four Years

Suzie Reider, Head of Advertising Sales at YouTube, writes a death note for TV advertising, postdated 3-4 years:

Asked how long it will take for YouTube to generate major revenues―in the billions―to rival television and other media, Ms. Reider, “It’ll take us three or four years, because none of us working in this area want to recreate the TV model. We’re not looking for 30-second commercial spots.”

She even announced the murder weapon. Find out what it is at Inside Online Video.

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