Google Releases DoubleClick Acquisition FAQ

Google just released an FAQ on their acquisition of DoubleClick. Choice cuts:

We expect that DoubleClick will operate independently until our integration plan is finalized.

Unlike YouTube, DoubleClick will not continue to run independently of Google for long. Figures: unlike YouTube, DoubleClick doesn’t have a terribly passionate user community to maintain. It’s strictly business. I guess the whole thing will be folded into AdWords eventually, features and all.

Working with DoubleClick, we will make online text and display advertising more targeted and relevant for the user and therefore more valuable to the advertiser.

As Marc Macalua predicted at iBlog3, any contextualization technology DoubleClick has will probably dropped in favor of Google’s.

At this time, we will continue to operate DoubleClick’s services as they have been. They have proven to be a successful business and we don’t have immediate plans to change their business model.

Unlike when Google bought Urchin, we won’t be getting the acquiree’s previously paid services for free. Yet. Damn.

As both an AdSense publisher and an AdWords advertiser, I’m very excited by this deal. Let’s see what happens.

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