Yahoo
Yahoo’s MyBlogLog AdSense Trojan
Steve Poland figures out the real reason Yahoo’s MyBlogLog provides Google AdSense click tracking. It provides competitive intelligence for the Yahoo Publisher Network.
Coincidentally, MyBlogLog (Yahoo) is also tracking information on Google AdSense — how many clicks Google AdSense ads are receiving (on webpages that have both MyBlogLog and AdSense installed), the ad unit size, and what webpage those clicks occurred. Yahoo doesn’t know the CPC for each of Google’s ads, but they do know the click-through rate (CTR) — and can specifically target high CTR publishers first, with their YPN offering.
No wonder Yahoo paid $10 million for the little widget. It’s a trojan covered in peanut butter. Smart.
Top Misspellings on Yahoo
Erik Gunther posts a list of Yahoo’s twenty most common misspelled search queries:
1. Rachel Ray (Rachael Ray)
2. Tatoos (Tattoos)
3. Scarlett Johanson (Scarlett Johansson)
4. Wierd Al Yankovic (Weird Al Yankovic)
5. Evanesence (Evanescence)
6. Soduku (Sudoku)
7. Barbara Streisand (Barbra Streisand)
8. Louis Vitton (Louis Vuitton)
9. Jamie Presley (Jaime Pressly)
10. Jimmy Buffet (Jimmy Buffett)
11. Brittany Spears (Britney Spears)
12. Brittney Spears (ibid)
13. Anna Nichole Smith (Anna Nicole Smith)
14. Eva Mendez (Eva Mendes)
15. Jessica Beil (Jessica Biel)
16. The Biggest Looser (The Biggest Loser)
17. Jennifer Anniston (Jennifer Aniston)
18. Marie Antionette (Marie Antoinette)
19. Mercedez Benz (Mercedes Benz)
20. Micheal Jordan (Michael Jordan)
Bet AOL’s list is even worse.
(Via Abe Olandres.)
