Video

Happy Slip’s Visit: A Filipina Self-Image Boost

Filipina YouTube comedienne Christine “Happy Slip” Gambito is visiting the Philippines next week. Why is this great for the Filipina self-image, and why is this another nail in the coffin of Philippine TV? Find out at Inside Online Video.

January 21, 2008 · 1 Comment

YouTube InVideo Ads in the Philippines

YouTube Ad

YouTube InVideo ads have been running in the States for a while now, but this is the first time I’ve seen one in the Philippines. Hey, Philippine advertisers, if you’re sick of local TV stations squabbling over ratings, give YouTube a try. It’s huge in the Philippines.

YouTube InVideo, in particular, offers quite a few advantages over other ad formats.

CTR on YouTube InVideo ads is five times that on YouTube page display ads. YouTube InVideo ads can be targeted by age, gender, genre, time, and/or location… Ad videos can be any length, since viewers can dismiss and recall them at will. By adding a second layer of airtime possible only inside online video, YouTube has completely bypassed the traditional time limits of TV ads.

January 17, 2008 · 2 Comments