Software

Microsoft: Be Funny, But Sell Something

Now that Microsoft is dropping their utterly pointless Seinfeld ads, perhaps they can learn to make a point while still being funny. Pointlessness may be the hallmark of Seinfeld’s humor, but advertising shouldn’t be pointless, and humor doesn’t have to be pointless. Take for instance the Mac switch ad parodies by TrueNuff. They make me glad I’m not a Mac fanboy.

That takes care of the consumer market. What about the enterprise market, where Microsoft has a huge stake? You can use pointed humor there, too. For years, IBM ads have made enterprise computing hilarious. Click here to continue reading “Microsoft: Be Funny, But Sell Something”…

September 18, 2008 · 2 Comments

Your Web Site is Your Business

I still see too many Filipinos — even some prolific Filipino bloggers — treat their web sites as some sort of afterthought to their “real” businesses. For those people, allow me to quote Avery Brooks in this IBM ad from 2000: Your web site is your business.

September 13, 2008 · 2 Comments