Social Networks
Yahoo’s MyBlogLog AdSense Trojan
Steve Poland figures out the real reason Yahoo’s MyBlogLog provides Google AdSense click tracking. It provides competitive intelligence for the Yahoo Publisher Network.
Coincidentally, MyBlogLog (Yahoo) is also tracking information on Google AdSense — how many clicks Google AdSense ads are receiving (on webpages that have both MyBlogLog and AdSense installed), the ad unit size, and what webpage those clicks occurred. Yahoo doesn’t know the CPC for each of Google’s ads, but they do know the click-through rate (CTR) — and can specifically target high CTR publishers first, with their YPN offering.
No wonder Yahoo paid $10 million for the little widget. It’s a trojan covered in peanut butter. Smart.
Google-Friendster Deal Revealed
The unwashed masses of the Philippines use Yahoo and five million of them use Friendster. This deal will introduce said unwashed masses to Google.
Fresh from a deal with MySpace to power the site’s search and ads, Google is set to score another big partnership.
Friendster CEO Kent Lindstrom revealed today that the social network is going to partner with Google – the search giant will power Friendster’s search and text ads, just as it does on MySpace. The deal is to last two years and financials weren’t disclosed. But since Friendster reports less than 1 million monthly unique visitors, the agreement won’t be on the same scale as the $900 million Google-MySpace deal.
The hookup is another letdown for Yahoo, which currently powers Friendster search.
Hm, five million Filipinos use Friendster, yet Friendster reports less than one million monthly uniques? No wonder all the hottest Filipina babes are migrating to MySpace.
