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Google Animates Korean Homepage
Deviating from its minimalistic style and appealing to Korean Web design aesthetics, Google puts animated rollovers for its services on its Korean homepage. Cute.
Of course, all this cuteness is part of a serious push into South Korea. Click here to continue reading “Google Animates Korean Homepage”…
Yahoo’s New Mission Statement: We Are Not Google
In response to Google’s new tagline, Yahoo retools its mission statement to reconcile its recent social media acquisitions with its origin as a human-edited directory: To connect people to their passions, communities, and the world’s knowledge. Clearly, Yahoo wants to come off as more “human” than Google, whose mission is to organize the world’s information and make it universally accessible and useful.
With this mission statement, Yahoo tries to differentiate itself from Google on three levels:
1) Man versus machine — “Passions” versus “information”.
2) Push versus pull — “Connecting” people to things versus making things “universally accessible and useful” to people.
3) Portal versus search — Yahoo’s already ceded “accessible and useful” search of “the world’s information” to Google, so they’ve decided to “connect” you with a hodgepodge of “passions”, “communities”, and “knowledge”.
So there you have it, folks. If you like a human-pushed portal, use Yahoo. If you like machine-pulled search, use Google.
I don’t like pushy humans. I, for one, welcome our new machine overlord.
