Pete Pezaris
Multiply is Cheap. ABS-CBN is Stupid.
Last year, also-ran social network Multiply stepped into a petty third-world TV network war by entering into an ad deal with Philippine TV station ABS-CBN. Now Multiply gets pwned in that war — literally. ABS-CBN now owns 5% of Multiply, for the ridiculous price of $5 million.
The sad part is, neither company knows what they’re really offering each other aside from five million dollars for three million Filipino Multiply users. Consider the following statement from ABS-CBN Interactive head Paolo Pineda: Click here to continue reading “Multiply is Cheap. ABS-CBN is Stupid.”…