Edelman
Edelman: Asians Read Blogs More Than Americans
Edelman just released its fourth whitepaper on blogging (PDF). The study confirms something I’ve suspected for almost a year now: Asians read blogs more than Americans do. Steve Rubel notes:
One of the biggest takeaways is that blog readership is far higher in Asia than it is in the US. Some 74% of Japanese read blogs, followed by 43% in South Korea and 39% in China. In the US, it’s about 27% and its even less in Europe.
Another key point: the mainstream media is getting more and more stories from blogs. The Derivative Myth has not only been debunked, it’s been reversed.
The study also shows influencers read blogs. That means if you’re reading this, you’re probably an influencer. Go you.
P.S.: Thanks to Philippine Edelman affiliate Eon for helping ArtFarm Asia’s Mina Caliguia. Eon’s Robert de Quelen coordinated swift action in response to Mina’s blog comment, via BlackBerry from Paris over the Holidays. Now that’s responding to the blogosphere.
Edelman Owns Up to Fake Wal-Mart Blog
Richard Edelman and Steve Rubel are very smart guys. Their company shouldn’t be doing stupid things for a stupid client.
Update: Richard just emailed to say this was our potato and we dropped it, not Wal-Mart. That’s very big of him, taking full responsibility for properly guiding his client.
