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Obama Campaigns on Xbox 360

Obama in Burnout Paradise Props to the Obama campaign for knowing where media is going. Senator Barack Obama appears on a campaign billboard in the Electronic Arts racing game Burnout Paradise for the Xbox 360.

Google launched AdSense for Games last week, and now Obama’s putting political ads in virtual worlds. Game advertising has truly come into its own.

October 15, 2008 · Post a Comment

Spore Launch Date Announced

For too many years now, games have focused too much on flashy content and too little on actual design. Sims creator Will Wright promises to change all that with Spore. Originally referred to by the public as SimEverything, this evolution/civilization/exploration game has been eight years in development. Considering the mind-boggling gameplay permutations allowed by its procedural engine, I’m not surprised it took that long. Now we have a release date: September 7, 2008. Happy Darwin Day, everyone.

Even this 2006 presentation by Wright was enough to draw applause at the Game Developers Conference.

February 14, 2008 · Post a Comment