Delicious


Delicious Founder Joins Google

Joshua Schachter

Yahoo continues to bleed premium executive talent to Google. Last year Yahoo’s well-respected VP for Product Strategy Bradley Horowitz left for Google. Now Joshua Schachter, founder of Yahoo-owned social bookmarking service Delicious, joins Google six months after leaving Yahoo.

Delicious has been a major player in the social bookmarking space for the last five years. Google Bookmarks has been unable to overshadow Delicious thus far — but that may change now that Google has the founder of Delicious on their side.

Schachter doesn’t need money after selling Delicious to Yahoo for a rumored $20 million three years ago — but he craves to innovate. It was the difficulty of innovating within Yahoo that drove him away. Google must have offered him a fantastic opportunity to let loose his imagination. That can only mean good things for Google users.

(Photo by Patrick Tufts.)

Five Years of Delicious Tagging

DeliciousDelicious really brought social bookmarking and tagging to the mainstream, so I honestly wish its fifth birthday came under better circumstances. I still remember when it went by the adorably geeky name del.icio.us. I still remember smiling when founder Joshua Schachter quit his day job to pursue his crazy little project full time. I still remember cheering when Schachter’s entrepreneurial gamble paid off, when Yahoo bought Delicious.

In the three years since Yahoo acquired it, Delicious has seen its founder sidelined, its brand diluted, its mindshare diminished, and its design dumbed down.

Hell, Yahoo Buzz competes with Delicious. It’s peanut butter all over again. Click here to continue reading “Five Years of Delicious Tagging”…