Business
Making Your Business a Meme
Because the Internet is a many-to-many medium, word of mouth rules Internet marketing. Succeeding online means making your business a meme. That’s one of the reasons Filipina otaku queen Alodia Gosiengfiao is so successful online: her personal brand invites memetic mutation.
Online media maven Veronica Belmont explains the dos and don’ts of making your business a meme. Just like any meme, her presentation is easy to absorb and pass around: it takes only five minutes.
Microsoft’s Yahoo Chase Leaves Ballmer Boring at CES
This is what happens when you focus on corporate intrigue instead of technological improvement. You get boring. Microsoft CEO Steve Ballmer spent most of 2008 trying to eat Yahoo in a bid to fight Google. Now he has absolutely nothing interesting to announce at the 2009 Consumer Electronics Show. Even his buddy Bill Gates won’t attend his keynote.
Let the snoozing audience serve as a reminder: Microsoft needs less negotiation, and more innovation. That may be difficult for a non-techie like Ballmer to understand — but he must understand if he’s to satisfy his burning hatred for Google CEO Eric Schmidt. Someone needs to remind Steve-O that he’s in the software business, not the drama business.
