Books


Book Trailers Hot on YouTube

Cracked Up to Be by Courtney SummersThe cost of distributing offline video once restricted trailers to movies and TV shows. Distributing an online video, on the other hand, costs nothing. That’s why now, even non-video media can have video trailers.

Daisy Whitney shows us a rising new trend on YouTube: book trailers. They’re so easy to distribute, authors aren’t even relying on publishers to promote them.

We used to imagine book characters in our heads before they showed up on the big screen. Now they show up on the small screen before the book even comes out. So which non-video form of entertainment will get video trailers next? Click here to continue reading “Book Trailers Hot on YouTube”…

Tag Your Events!

I’m now reading David Weinberger’s Everything is Miscellaneous, and I just came across a passage that made me LOL.

Indeed, it’s becoming common at technical conferences for the organizers to recommend the attendees tag their conference-related blog posts, photos, and online articles with a tag specific to that conference — “etech2006” or “poptech07” — so they can all easily be found by using tag search sites such as Technorati.com.

This is exactly what I’ve been telling Philippine event organizers to do in this fiesta-happy nation of bloggers. Every time I do, they look at me like I’m insane. One even accused me of sabotaging their site’s security, apparently confusing spam-vulnerable tagboards with tags. Another accused me of facilitating massive copyright infringement through tag streams, as if they were selling content instead of events.

Well, now it’s in a book available on dead trees in Philippine brick-and-mortar bookstores. Filipino event runners, most of whom have been taught since youth to know nothing but what’s written verbatim in dead-tree textbooks, should be able to appreciate that. I am officially not insane here.