Bill Gates

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New Microsoft Ads: I’m a PC

After those utterly senseless Seinfeld ads, Microsoft finally fires back at the Mac switch ads with ads that actually make sense. The new series of commercials features people from various walks of life proudly declaring that they, too, are PCs. Celebrity cameos include Eva Longoria, Tony Parker, Pharell Williams, and Bill Gates himself. Click here to continue reading “New Microsoft Ads: I’m a PC”…

Microsoft: Be Funny, But Sell Something

Now that Microsoft is dropping their utterly pointless Seinfeld ads, perhaps they can learn to make a point while still being funny. Pointlessness may be the hallmark of Seinfeld’s humor, but advertising shouldn’t be pointless, and humor doesn’t have to be pointless. Take for instance the Mac switch ad parodies by TrueNuff. They make me glad I’m not a Mac fanboy.

That takes care of the consumer market. What about the enterprise market, where Microsoft has a huge stake? You can use pointed humor there, too. For years, IBM ads have made enterprise computing hilarious. Click here to continue reading “Microsoft: Be Funny, But Sell Something”…