aQuantive

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Microsoft Buys aQuantive for $6 Billion

They finally stopped whining and put their money where their mouth is. In response to Google’s $3.1 billion acquisition of DoubleClick, Microsoft buys ad network aQuantive for $6 billion cash.

Yup, double the money. How dramatic. Yahoo, on the other hand, smartly responded by snapping up a bargain with Right Media.

While this is Microsoft’s biggest purchase to date, they’ve still got $35 billion left in the bank. Sure, they can’t think of original moves — but they can still spend money to copy moves.

I’m still not impressed. All the money in the world can’t make up for an inability to ship. Microsoft adCenter still can’t reach me as a publisher.