anime
Hanep Hataw Hero 2006 Anime Convention
Hanep Hataw Hero 2005 was a pretty damn big anime convention, so I have high expectations for Hanep Hataw Hero 2006. Since Filipino anime fans are a connected bunch, Hero TV’s Eric Go should do what TechCrunch does: promote a unique tag for all social media related to this event. Fans would use that tag for all related media they post on blogs, Flickr, YouTube, et cetera. That way, Hero can automatically encourage, aggregate, promote, and track consumer-generated multimedia online event buzz.
H3 2006 would become the first Philippine event to use a unique social media tag. Considering their online initiatives, I’m sure Eric’s bosses would applaud such innovation. May I suggest H32006.
Update, 90 minutes later: ACPI’s Joy Bacon, who has an anime convention across town on the same day, just called. I’m sending her code snippets to autoaggregate media tagged Toeinty.
Animax Virally Markets Jigoku Shoujo
The anime Jigoku Shoujo (Girl from Hell) features a mysterious website where you can post a grudge at the stroke of midnight. Soon after you post, a young-looking girl arrives to give you a straw doll with a red string around its neck. Pull the red string, and the person you’re pissed at instanly goes to Hell. Caveat: when you die, you join them.
To market the anime’s release in Singapore and the Philippines, Animax Asia put up just that: a website where you can post a grudge around midnight. The person you’re pissed at gets an email notification, and might even post a grudge of their own.
And so, the bitchfest continues. Those who post the best grudges get straw dolls.
I swear, today’s anime are just purpose–designed for viral marketing.
