AdWords


Google Bans Essay-Writing Ads


Having an army of Ph.D.s on its staff, Google doesn’t look kindly upon academic cheating. That’s why they’re updating their AdWords policies next month to ban ads for “academic paper-writing services and the sale of pre-written essays, theses, and dissertations.”

Good on Google. Cheaters don’t deserve advertising. Universities are happy.

“Making life harder for these cynical web ‘essay mills’ is a step in the right direction,” says Professor Drummond Bone, president of Universities UK.

“We welcome this move. Essay writing sites claim that students pay hundreds of pounds for model answers – but do not then submit these as their own work. We all know this claim is absurd.”

Some of the people writing for these essay mills are Filipinos. Hope they’ll be forced to find honest writing jobs (problogging, perhaps).

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(Via AdMoolah.)