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YouTube Opens Up Sponsored Videos

YouTube Sponsored VideosRemember those sponsored videos we’ve been seeing beside YouTube search results for months now, the ones YouTube confirmed last month? Now your video can be one of them. Ordinary YouTubers can now buy keyword-based advertising for their videos in YouTube search results on a cost-per-click basis.

YouTube is tapping into a Long Tail revenue stream from its own creators. Never mind the human desire for fame or the corporate desire for brand exposure on the world’s biggest video-sharing site. With selected YouTube partners getting revenue shares for ads beside their videos, advertising on YouTube SERPs becomes a straightforward matter of CPC costs versus CPM revenue. On both sides of that equation, YouTube makes money. Click here to continue reading “YouTube Opens Up Sponsored Videos”…

November 13, 2008 · Post a Comment

Revision3 Revenue Rising

Revision3With the exception of John C. Dvorak’s Cranky Geeks, every video podcast I download to my phone comes from startup production studio Revision3. That’s why I’m glad to hear their ad sales are going up, enough to triple their revenue in 2008.

I’m also not surprised advertisers are seeing the value in Revision3’s geeky shows. Founder Kevin Rose is no Oprah and host Veronica Belmont is no Britney, but the economic value of online video is not in mass appeal. It’s in audience engagement, the kind that translates directly into sales. Ads on Revision3 shows achieve 99.9% audience recall and — this is the moneymaker — 48% of the audience actually buys the stuff they pitch. Click here to continue reading “Revision3 Revenue Rising”…

November 12, 2008 · Post a Comment