Advertising
Google’s New Tagline and the Long Tail
Much like Google’s front page search box, their new tagline hides a great synergy in its simplicity: Search, ads, and apps.
Remember Google’s mission statement: Google’s mission is to organize the world’s information and make it universally accessible and useful. Much of the world’s information is Long Tail content. Apps produce Long Tail content, search taps Long Tail content, and ads monetize Long Tail content. It’s a powerful cycle. Good thing their motto is Don’t be evil, eh?
Microsoft Fails to Buy Yahoo. Again.
While Yahoo responded to Google’s purchase of DoubleClick by buying Right Media, all Microsoft could do was whine. That’s why they tried to buy Yahoo again, for $50 billion.
Fortunately, Microsoft failed. Again. Apparently, the richest man on Earth can’t even buy a clue nowadays.
