Advertising

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Ad Buyers Shifting from TV to Web

TV’s overall unique audience is down and ratings are down. Many of our clients are looking at the middle of February and knowing they are going to be significantly behind in terms of delivering [ad impressions]. We are looking to make that up in digital. If we can get the impressions on television, we want to stay there, but we are at a point where we are going to have to make some calls, take some dollars back and reallocate them.

That’s ad buyer Andrea Kerr Redniss telling us what she’ll do in the face of falling TV ratings. This is why I really don’t give a shit about the ugly little GMA/ABS ratings kerfuffle. They’re fighting over a shrinking pie, and their petty squabbling is turning off their shrinking audience.

Maria Ozawa Chocolate Ad

Before she became an idol, Japanese-Canadian Maria Ozawa did a commercial. Here she is in a 2002 ad for Morinaga Dars chocolate, portrayed in a love triangle with Japanese pop duo KinKi Kids.

Personally, I much prefer her more recent work.