Advertising

---

Microsoft Seinfeld Ad: Huh?

Microsoft launches a $300 million campaign against the Mac switch ads by paying Jerry Seinfeld $10 million and pulling Bill Gates out of retirement to produce an ad about… shoes.

Not computers. Not software. Shoes.

Good lord. No amount of money or star power can fix Microsoft’s clueless advertising.

YouTube Creators Buying YouTube Search Ads?

If you’re in the US and you’ve been running searches on YouTube lately, you may have noticed a change in the ads next to the search results. Those ads now feature promoted videos from YouTube creators.

The ads seem keyword-targeted: different promoted videos show up for different keywords. Google’s bread and butter is keyword-targeted search advertising via AdWords. If these ads work the same way, then YouTube creators are themselves bidding on YouTube search keywords. Apparently, not every creator can do this: I can’t buy search ads for my own videos, and probably neither can you.

Having YouTube videos in YouTube search ads seems like a natural progression, but it has interesting implications for all involved. Click here to continue reading “YouTube Creators Buying YouTube Search Ads?”…